Résumé

Content Developer (CS3), Amazon

​Sept 2021 - present

 

• Creates, edits, and maintains approx. 1000+ pieces of content annually for customers, internal stakeholders, and other specialized teams within Amazon, improving accuracy, readability, and accessibility scores by 20%

• Provides guidance to internal stakeholders regarding content format, audiences, word choice and readability to ensure that brand content standards are met

• Monitors and optimizes Amazon website content across international marketplaces using site traffic and customer service data, resulting in a 15% decrease in customer contacts annually

• Developed fully scaled content assets and workflows for 50+ high-priority initiatives, both internal and external, and used customer insights and content analytics to measure effectiveness post-launch​

 

Copywriter, Cellular Sales

​May 2019 - Aug 2021

 

• Researched and wrote 100+ tech-focused blog posts for the Cellular Sales blog using SEO best practices and content standards, resulting in a 20% boost in website traffic and a 30% increase in social media engagement

• Collaborated with graphic designers to redesign 50+ company web pages for the company rebrand, new B2B employee portal, and rebrand of our smartphone repair centers

 

 

Technology & Communications Support Assistant, Tennessee School for the Deaf

​Oct 2018 - Apr 2019

 

• Wrote and edited copy for the website, yearbook, and other school publications with ADA best practices in mind

• Managed 50+ interactive online forms for teachers and students and optimized website pages, increasing accessibility scores and site traffic

• Digitized and streamlined student records, improving data accuracy and reducing document storage costs by 20%

 

 

Marketing Specialist, Knoxville TVA Employees Credit Union

​Sept 2017 - Oct 2018

 

• Collaborated with Marketing team to research, develop, & implement strategic marketing campaigns both internally & externally

• Fostered relationships with educators & organizations in the community

• Executed brand awareness plans & awarded grants on behalf of the Simply Smart Board of Education

• Curated event giveaways & maintained detailed inventory valuing over $100k

• Coordinated community events & volunteer opportunities for employees

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Member Service Representative, Knoxville TVA Employees Credit Union

​Dec 2015 - Sept 2017

 

• Mentored new employees and assisted with coaching of new employees

• Opened accounts and recommended helpful products and services to our members

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Public Relations Director, United Residence Halls Council

​May 2014 - May 2015

 

• Created graphics and content for all URHC social media accounts and ad campaigns

• Facilitated monthly general body meetings and workshops (100+ in attendance)

• Coordinated campus-wide events and volunteers for students and faculty

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