Cellular Sales Company Rebrand
Creative Director
Jeff Pyla
Art Directors
Jason Roberts
Tim Lucas
Copywriters
Mary Beth McCauley
Rachel Vaughn
Date
2020-2021
Cellular Sales is an authorized Verizon retailer with 800+ stores nationwide. As their copywriter, I've spent the last two years creating weekly blog content for our website, landing and product pages, promotional emails and subject lines, store brochures, and everything in between.
Towards the end of 2020, we decided to give our logo and website a much needed facelift, plus add a tagline: Great experiences start here.
We worked alongside an agency to solidify our brand voice, create a logo that represents Verizon yet sets us apart, and build a completely new website from scratch.
I helped craft the copy deck in our new Brand Guide, crafted new landing pages, and helped refresh our in-store signage to reflect our updated tone and voice.

